The Search Engine Optimization (SEO) has a rapid economic growth in our day to day life with new innovations. Some people might be unaware of the Search Engine optimization and its uses for managing a company with good reputation. This article gives detailed information about SEO, SMO and how these two are implemented to manage and organize a company and also in our day to day life.
An SEO professional might be interested in using all the SEO tactics as a reputation management tool for his business purposes. For those people here are the valuable tips for building your online strategies. They are:
1. Creating a Keyword-friendly domain names.
2. Using unique content for developing a website.
3. Responding to critics instantly
4. Maintain an activity for searching discussion about your business and its criticism.
5. Indexing your webpage to remove bad critics.
If you follow these five strategies you can build a good reputation management for your business. Now let’s move onto SEO techniques used in your business. The main objective for SEO techniques is to increase your business website’s traffic counts, by ranking in very high SERP’s (Search Engine Ranking Position) for the targeted keyword. But it’s necessary that to maintain a Good reputation the expertise that combine with the business people should follow the search engine’s guidelines and work for the goal which is need to be achieved. Ultimately here our goal is to achieve high SERP through natural way.
Traffic to your website influences and increases the internal and external factors of your search results. Every search engine recommends following White Hat SEO techniques and not the Black Hat SEO. White hat SEO is a legal thing, where it focuses on visitor’s point of view and strictly follows the policy of search engine. Whereas, Black Hat techniques is very simple to attain ranking in search engines in hours which is an illegal thing and falls on organic search results where your website may get banned by search engines for following this technique. It is an unethical manner to improve your ranking in search engine.
Including these techniques there is an important tactic used in SEO, which is known as Link Building. Links that come from another site to your site is called outbound linking or backlinks. Links that points to your inner page itself is called as inbound linking. Link building or getting backlinks allows you to choose a website as your link partners. This is a healthy competition between your competitors for link popularity and SERP’s. When these backlink from popular sites increases, then automatically your Page Rank (PR) also increases. This helps to improve your search results ranking in search engines.
For individuals, the first and foremost essential step to maintain reputation management is limiting your ideas available to online, that you are comfortable to share with the world for the future. But in case of business people, the most effective approach is to promote your company honestly, implementing Customer Experience Management (CEM) practices and actively engaging with customers online. This increases the visibility of your business naturally in search engines. Natural SEO ranking is very hard and it takes months and years to achieve your web presence without pay per clicking (PPC). But you can make your SEO tactics in easy way when combined with Social Media Optimization (SMO).
SMO or social SEO is an activity performed together to increase your web presence and also ranking in natural way. SMO can be defined as the use of social media which connects the people all over the world and communities to generate publicity and awareness of your Business. SMO is an online method for optimization and falls under two categories. They are:
1. Social media features like RSS feeds, votes, comments, social news about your business.
2. Promotional activities like using social networking sites like Facebook, Twitter, LinkedIn etc and also Blogging and participating in discussions can also promote your business.
SMO is not limited to marketing and brand building but increasingly smart business are implemented and integrated to participation in knowledge management strategy. These new strategies for reputation management show you how to take the initiative in strategically managing your business’s reputation. Covering both practical and strategic issues, the above two techniques will demonstrate how you can deal effectively with unexpected crises, and also helps you to implement these cases in your business to build your company’s good reputation at other times. With international case studies given, this is an effective guide to the field which will enable you to manage your company’s reputation for success.